What would your business be without your customers? A safe answer would be- almost nothing. Mastering the art of reaching and connecting with your existing and potential customers can be the difference between your business succeeding or […]
Beyond staying in touch with family and friends; social media is a powerful tool for companies across the globe. Raising awareness about your brand, reaching your target audience, keeping up with industry trends, interacting directly with customers […]
In a world that has become so interconnected, the need for us to communicate effectively has risen to new heights. From your personal branding to the branding of your organization. In a fast-changing global landscape, to truly […]
SmartInsights defines digital marketing as advertising and marketing that is delivered through electronic devices and the internet. Digital marketing can be both online and offline. Online digital marketing includes websites, SEO, Social Media, Email Marketing, Affiliate Marketing, […]
Disruptive advertising defines brand storytelling as organizations/brands using a narrative that they have carefully crafted, to create an authentic and genuine connection with their audience. Brands craft these stories to evoke emotions in their target audience, to […]
Before, organizations were all about sales and using traditional marketing tools to rake in the revenues. It was quite unusual for brands to take a stand for, or against something because their sole motive was to sell […]