Disruptive advertising defines brand storytelling as organizations/brands using a narrative that they have carefully crafted, to create an authentic and genuine connection with their audience. Brands craft these stories to evoke emotions in their target audience, to forge long lasting relationships and create their mark within the industry in which they exist. Maverick marketers and […]

Before, organizations were all about sales and using traditional marketing tools to rake in the revenues. It was quite unusual for brands to take a stand for, or against something because their sole motive was to sell products/services. However, due to the rise of “social media, citizen journalism, access to publishing tools”, consumers are more […]